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Sách ngoại văn Author: Fred Brown, Cindy Kelley, Tony Peterson Edition Statement: Illustrated edition Publisher: Society of Professional Journalists Foundation, 2020 Description: Closely organized around the Society of Professional Journalists’ code of ethics — the news industry’s widely accepted “gold standard” of journalism principles — this updated edition uses real-life case studies to demonstrate how journalism students and professionals can identify and reason through ethical dilemmas. Stressing the cross-platform viability of basic ethical principles, this study features a wide selection of case studies penned by professional journalists-including several new additions-that offer examples of thoughtful, powerful, and principled reporting. Cases where regrettable decisions...

Sách ngoại văn Author: Naresh K. Malhotra, K. Sudhir, Olivier Toubia Series: Review of Marketing Research. Volume 20. Publisher:  Emerald Publishing, 2023 Description: Review of Marketing Research pushes the boundaries of marketing—broadening the marketing concept to make the world a better place. Here, leading scholars explore how marketing is currently shaping, and being shaped by, the evolution of Artificial Intelligence (AI). Topics covered include the effects of AI on: economics; personalisation; pricing; content generation; the identification, structuring, and prioritization of customer needs; customer feedback; Natural Language Processing; image analytics; deep learning; and the anthropomorphism of AI, such as in virtual assistants and...

Sách ngoại văn Author: Gustavo Moser, Michael McILwrath Publisher:  Eleven International Publishing, 2021 Description: Negotiating International Commercial Contracts – Practical Exercises is an innovative workbook that comprises over 80 real-life case scenarios, accompanied by suggested answers and guidelines. These are built upon the authors’ experience and understanding of both legal and business interests which underlie the negotiation of an international commercial contract. The exercises focus on two of the most vital choices in an international commercial contract: (i) the choice of the substantive law to govern the contract (or the failure to choose a law); and (ii) the method and place...

Sách ngoại văn Author: Pervez N. Ghauri, Ursula F. Ott, Hussain G. Rammal Edition Statement: 1st Edition Publisher:  Edward Elgar Publishing, 2020 Description: This insightful new textbook provides comprehensive coverage of the theories and practices key to negotiating business deals in the twenty-first century. Employing a holistic framework, it offers an understanding of the factors that influence the negotiation process, the challenges associated with negotiating across borders and the strategies used by negotiators.   Key features include:   Enlightening and comprehensive, this book is an essential text for students of international business negotiations and global strategic management, and is ideal for course leaders...

Sách ngoại văn Author: Rouxelle de Villiers Edition Statement: 1st Edition Publisher:  Springer Nature, 2022 Description: This book enables readers to develop their own creative thinking and their teams’ creative problem-solving skills to generate novel, useful and surprising ideas. The vast majority of companies believe that a culture of innovation and renewal impacts performance and ultimately business results. In contrast, many managers feel ill-equipped to promote a culture of creative endeavour for this type of work-environment and lack the know-how to put it into practice.  This book covers theory, practice, and impact metrics of both convergent and divergent thinking tools and provide managers with the...

Sách ngoại văn Author: Paul Krugman, Maurice Obstfeld, Marc Melitz Edition Statement: 12th Global Edition Publisher:  Pearson, 2022 Description: A balanced approach to theory and policy applications International Trade: Theory and Policy provides engaging, balanced coverage of the key concepts and practical applications of the discipline. An intuitive introduction to trade theory is followed by detailed coverage of policy applications. With this new 11th Edition, the author team of Nobel Prize-winning economist Paul Krugman, renowned researcher Maurice Obstfeld, and Marc Melitz of Harvard University continues to set the standard for International Economics texts. Source: Amazon