Dịch vụ

Sách ngoại văn Keep learning, or risk becoming irrelevant. It’s a truism in today’s economy: the only constant is change. Technological automation is making jobs less routine and more cognitively challenging. Globalization means you’re competing with workers around the world. Simultaneously, the internet and other communication technologies have radically increased the potential impact of individual knowledge.The relentless dynamism of these forces shaping our lives has created a new imperative: we must strive to become dynamic learners. In every industry and sector, dynamic learners outperform their peers and realize higher impact and fulfillment by learning continuously and by leveraging that learning...

Sách ngoại văn Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expanded edition includes: A new preface by the authors: Help! My Ocean Is Turning Red Updates on all cases and examples in the book, bringing their stories up to the present time Two new chapters and an expanded third one ― Alignment, Renewal, and Red Ocean Traps ― that address the most pressing questions readers have asked over the past 10 years A landmark work that upends traditional...

Sách ngoại văn Life’s too short to be unhappy at work “I’m working harder than I ever have, and I don’t know if it’s worth it anymore.” If you’re a manager or leader, these words have probably run through your mind. So many of us are feeling fed up, burned out, and unhappy at work: the constant pressure and stress, the unending changes, the politics–people feel as though they can’t give much more, and performance is suffering. But it’s work, after all, right? Should we even expect to be fulfilled and happy at work? Yes, we should, says Annie McKee, coauthor...

Sách ngoại văn Public Relations Writing and Media Techniques is the most comprehensive and up-to-date public relations writing text available. With real-world examples of award-winning work by PR professionals, this new edition continues to help students master the many techniques needed to reach a variety of audiences in today’s digital age. The text thoroughly integrates new communication technologies—the Internet, Webcasting, etc.—and shows students the many techniques currently in use to reach a variety of audiences. Clearly written and well-organised, this book emphasises the nuts and bolts of writing, producing, and distributing public relations materials through traditional and social media.  The author...

Sách ngoại văn While the short story has existed in various forms for centuries, it has particularly flourished during the last hundred years, and especially in recent decades. Though many outstanding novels have been written in the 20th century, most of these writers have also published short fiction. And in many cases, their short stories exhibit a greater degree of coherence and integrity than their longer works. The rise of creative writing programs in the 1960s helped fuel the growth of the short story and brought academic attention to it. So, too, the emergence of multiculturalism encouraged authors of diverse...

Sách ngoại văn The Mind and Heart of the Negotiator is dedicated to negotiators who want to improve their ability to negotiate—whether in multimillion-dollar business deals or personal interactions. This text provides an integrated view of what to do and what to avoid at the bargaining table, facilitated by an integration of theory, scientific research, and practical examples. Table of Contents Part I Essentials of Negotiation Chapter 1 Negotiation: The Mind and The Heart Chapter 2 Preparation: What to Do Before Negotiation Chapter 3 Distributive Negotiation: Slicing the Pie Chapter 4 Win-Win Negotiation: Expanding the Pie Part II Advanced Negotiation Skills...